The Power of ONE – Part 2
The Power of ONE is a rule that absolutely must be applied in marketing if you want your marketing to work. It’s the rule I see broken most frequently, and a major reason entrepreneurs struggle to...
View ArticleAre You Being True to You?
When you decide to start your own business there’s certainly no shortage of opinions telling you the best way to be successful. The personal development industry was an $11 billion dollar industry the...
View ArticleTurning Failure Into Success
Your latest marketing promotion didn’t get the response you were hoping for. Only a handful of people signed up for the teleclass you were so excited to offer. After expecting to sell hundreds of your...
View ArticleAvoiding Brand Failure
I talk a lot about branding and the important role it plays in the success of a business. For service professionals, that means having a strong point-of-view. It means taking a stand. It’s not about...
View ArticleMarketing’s Big C, Not The Four P’s
When it comes to marketing there is ONE concept you need to know and understand. No, it’s not one of the four P’s: Product, Price, Promotion, Place. While they’re important, for service professionals...
View ArticleThe Real Key To Building a Successful Business
You have a dream to start your own business. You want to live your purpose. Pursue your passion. Do what you love. Make a difference in the world. That’s awesome. Unfortunately it’s not enough to build...
View ArticleDitch the Elevator Pitch
An elevator pitch, sometimes called an elevator speech, is a short summary used to concisely describe what you do. It’s referred to as an elevator pitch because it’s based on the idea that you should...
View ArticleMarketing Makeovers
Discover how to design authentic marketing that “fits” you, and attracts your ideal clients and makes them want to work with you. [learn more]
View ArticleBrand Development
Discover WHO you are and WHAT you stand for and how to package that into a brand that sets you apart and attracts your ideal clients. [learn more]
View ArticleWhy Marketing Isn’t One-Size-Fits-All
A client emailed me the other day with a question. He wondered if marketing success is contingent on your market, or if all marketing advice works regardless of the business or geographic market you’re...
View ArticleMarketing is like Fertilizer
Far too many service professionals rely too heavily on their marketing to build their business. They've neglected something far more important. And that is, if you want to be successful in business,...
View ArticleThe Most Common Marketing Mistake [Video]
Nearly ever service professional that comes to me frustrated with their business has made the same marketing mistake. Of course they don’t know it’s a mistake. They’ve simply done what they thought...
View ArticleIdentifying Your Ideal Client [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleThe Personal Business Style Assessment [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleIdentifying What You’re Really Selling [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticlePackaging Your Services [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleOffering One Service vs. Multiple Streams of Income [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleCreating a Market-Driven Business [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleCreating Your Marketing Plan [Video]
This video snippet is part of my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a...
View ArticleWhat is Content Marketing [Video]
If you’re uncomfortable with marketing and sales and worry that you have to put on some sort of “promotion persona” to sell your services, content marketing is a great solution. In fact, it feels more...
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